The difference between a headline and a subtitle.In this detailed guide about subtitles, you’ll learn: Your subtitle has a job that’s just as important. Don’t make the mistake of thinking your heading can do it on its own. You’ve got a measly 10 seconds to captivate. They want to know so they can move onto the next article, pick up the kids, get off the bus, or head back to the office after lunch. “How can we quickly get the gist of this piece without having to read every damn word.” They browse with a consistent thought in their unconscious minds: We think our headlines should be so good they convince our reader to plough straight in and read every precious word we’ve conjured up. The mistake many writers make (myself included) is to write a headline, then hastily write a subtitle - or leave it out entirely, not realizing its real purpose. Then get them to take a step closer with your subtitle. This is what you need to do with your readers: Catch their eye with your headline.
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